Dashboard
Email program overview — ACME Corp
Last 30 days
Demo · This is the real dashboard our clients log into, running on placeholder data for a fictional brand. Every number, campaign and journey on it is invented. Talk to us about the version with your data in it.
Campaigns Sent
284
▲ 6.4% vs prev period
Avg Open Rate
31.2%
▲ 1.8 pts vs prev period
Benchmark 24.0% above
Avg CTR
3.8%
▼ 0.2 pts vs prev period
Benchmark 3.5% above
Recipients
94.3M
▲ 3.1% vs prev period
Send Volume
284 campaigns · 94.3M sends
Engagement Mix
Cumulative this period
Opened, no click 47%
Clicked, no conv 28%
Converted 15%
Unopened 10%
Rates Over Time
Open rate and CTR by week
Project Tracking
Dashboard
Executive summary — ACME Corp
Last 30 days
Project Tracking
Active initiatives and ongoing work
Onboarding
Client onboarding checklist — track setup progress
Recommended Next Moves
AI analysis of your program data · updated daily
Campaigns
Campaign calendar and history
Lifecycle
Automated journey canvases by stage
Stage:
Performance
Campaign metrics and engagement
All Campaigns — Rates Over Time
Click a campaign to view its specific trend
Total Sends
94.3M
+3.1% vs prev
Deliveries
91.8M
97.3% rate
Opens
29.5M
31.2% open rate
Clicks
3.6M
3.8% CTR
Revenue
$2.8M
$0.030/send
Campaign Breakdown
| Campaign Name | Type | Sends | Open Rate | CTR | CTOR | Conv. | Revenue | Status |
|---|
Campaign Reports
Detailed per-campaign reporting will appear here. Connect your ESP to pull campaign-level analytics.
A/B Tests
Active and completed A/B tests with statistical significance, winner selection, and lift analysis.
Automations
Performance metrics for all automated flows — revenue per entry, completion rates, and drop-off points.
Performance
Executive summary — last 30 days
Last 30 days
Performance Readout
Client-facing performance summaries and reporting
Performance Readout
Uploaded skills, artifacts and readouts
Drop to upload
Imports
Drop in an artifact by link or by pasting its HTML
Drop a file or link to import
Content Library
Templates and modular content blocks from the BRCG design kit
Data
Events, attributes, and API reference
| Attribute | Type | Description | Coverage |
|---|
Brand Identity
ACME Corp brand guidelines
Color Palette
Navy
#1A2338
Primary
#0542BF
Warm
#F59E0B
Light
#F0F4FF
Typography
Display
The quick brown fox
System sans-serif, 700
Body
Email body copy at 14px. Keep it concise.
Label
SECTION LABEL
Brand Voice
✓ Do: "Your order is on its way."
✗ Don't: "We are pleased to inform you that your order has been dispatched."
✗ Don't: "We are pleased to inform you that your order has been dispatched."
Email Rules
✓Always include an unsubscribe link in the footer
✓Subject lines max 50 characters for mobile
✓One primary CTA per email
✓Alt text on all images
✕No ALL CAPS in subject lines
✕No red CTAs — reserved for error states
✕Max 3 marketing emails per week
Audit
Program audit, data strategy, and optimization roadmap
Tool Library
Tools BRCG has built for this program
Demo · A sample catalogue. On a live account this lists the tools that engagement actually includes.
Program Audit
Maturity verdict and pillar scores
Audience
Core segments for targeting and exclusions