Dashboard
Email program overview — ACME Corp
Last 30 days
Demo · This is the real dashboard our clients log into, running on placeholder data for a fictional brand. Every number, campaign and journey on it is invented. Talk to us about the version with your data in it.
Campaigns Sent
284
▲ 6.4% vs prev period
Avg Open Rate
31.2%
▲ 1.8 pts vs prev period
Benchmark 24.0% above
Avg CTR
3.8%
▼ 0.2 pts vs prev period
Benchmark 3.5% above
Recipients
94.3M
▲ 3.1% vs prev period
Send Volume
284 campaigns · 94.3M sends
Engagement Mix
Cumulative this period
Opened, no click 47%
Clicked, no conv 28%
Converted 15%
Unopened 10%
Rates Over Time
Open rate and CTR by week
Project Tracking
Dashboard
Executive summary — ACME Corp
Last 30 days
Project Tracking
Active initiatives and ongoing work
Onboarding
Client onboarding checklist — track setup progress
Recommended Next Moves
AI analysis of your program data · updated daily
Campaigns
Campaign calendar and history
Lifecycle
Automated journey canvases by stage
Stage:
Performance
Campaign metrics and engagement
All Campaigns — Rates Over Time
Click a campaign to view its specific trend
Total Sends
94.3M
+3.1% vs prev
Deliveries
91.8M
97.3% rate
Opens
29.5M
31.2% open rate
Clicks
3.6M
3.8% CTR
Revenue
$2.8M
$0.030/send
Campaign Breakdown
| Campaign Name | Type | Sends | Open Rate | CTR | CTOR | Conv. | Revenue | Status |
|---|
Campaign Reports
Detailed per-campaign reporting will appear here. Connect your ESP to pull campaign-level analytics.
A/B Tests
Active and completed A/B tests with statistical significance, winner selection, and lift analysis.
Automations
Performance metrics for all automated flows — revenue per entry, completion rates, and drop-off points.
Performance
Executive summary — last 30 days
Last 30 days
Performance Readout
Client-facing performance summaries and reporting
Performance Readout
Uploaded skills, artifacts and readouts
Drop to upload
Content Library
Templates and modular content blocks from the BRCG design kit
Data
Events, attributes, and API reference
| Attribute | Type | Description | Coverage |
|---|
Brand Identity
ACME Corp brand guidelines
Color Palette
Navy
#1A2338
Primary
#0542BF
Warm
#F59E0B
Light
#F0F4FF
Typography
Display
The quick brown fox
System sans-serif, 700
Body
Email body copy at 14px. Keep it concise.
Label
SECTION LABEL
Brand Voice
✓ Do: "Your order is on its way."
✗ Don't: "We are pleased to inform you that your order has been dispatched."
✗ Don't: "We are pleased to inform you that your order has been dispatched."
Email Rules
✓Always include an unsubscribe link in the footer
✓Subject lines max 50 characters for mobile
✓One primary CTA per email
✓Alt text on all images
✕No ALL CAPS in subject lines
✕No red CTAs — reserved for error states
✕Max 3 marketing emails per week
Audit
Program audit, data strategy, and optimization roadmap
Tool Library
Tools BRCG has built for this program
Demo · A sample catalogue. On a live account this lists the tools that engagement actually includes.
Program Audit
Maturity verdict and pillar scores
Audience
Core segments for targeting and exclusions